The primary point of criticism centers around what artists, music creators, and the media have described as “unsustainable” compensation. Spotify Wrapped had generated two billion impressions worldwide, and more ninety million Spotify users share their Spotify Wrapped statistics online, especially through social media. Spotify also has a ‘blend’ feature in which two users’ music preferences are mixed in a shared playlist. Spotify had added social media-related features to its platform, especially to compete for ad revenue and to increase its media-related users.
Premium-exclusive albums
The feature is powered by lyrics providers Musixmatch and PetitLyrics ja (only in Japan). The following November, the company began rolling out a web player, with a similar design to its computer programs, but without the requirement of any installation. In June 2012, Soundrop became the first Spotify app to attract major funding, receiving $3 million (equivalent to $4,039,000 in 2024) from Spotify investor Northzone.
Using PC streaming, a similar structure to the one used today allowed the listener to play songs freely, but with ads every 4–7 songs depending on listening duration. Ek’s initial pitch to Lorentzon was not initially related to music, but rather a way for streaming content such as video, digital films, images or music to drive advertising revenue. While certain musicians laud the service for offering a lawful option to combat piracy and for remunerating artists each time their music is played, others have voiced objections to Spotify’s royalty structure and its effect on record sales. Operating as a freemium service, the basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions. Spotifya is a Swedish audio streaming and media service provider founded in April 2006 by Daniel Ek and Martin Lorentzon.
Artificial streams
In 2024, Spotify Wrapped, which has become a key marketing strategy for the company, was criticised for appearing to rely on AI-generated content and producing uninteresting insights. Other artists and podcasters, such as Joni Mitchell, Nils Lofgren, Brené Brown, and Crosby, Stills, & Nash, also announced a boycott of Spotify. He explained, “An extension of the internet radio craze of the early 2000s, Spotify would license content from record labels, and then support artists as people listened to their music.” In March 2021, David Dayen argued in The American Prospect that musicians were in peril due to monopolies in streaming services like Spotify. The most commonly perceived error is said to be caused by a lack of diverse scope within curation staff, including overlooking mainstay artists in large genres, potentially causing a categorical homogenization of musical styles; even impacting mainline artists like within hip hop with A Tribe Called Quest. According to some computer science and music experts, various music communities are often ignored or overlooked by music streaming services such as Spotify.
In November 2021, Spotify launched the City and Local Pulse charts, aimed at representing the songs listened to in major cities around the world. The Group Session feature was later expanded to allow any Premium user to join/participate in a Group Session, with a special link the host can send to participants. Rap Caviar had 10.9 million followers by 2019, becoming one of Spotify’s Top 5 playlists. Spotify provides artists taking part in RADAR with resources and access to integrated marketing opportunities to help them boost their careers, in addition to expanded reach and exposure to 178 markets worldwide. In March 2021, Spotify announced an upcoming option for higher-resolution sound, Spotify Hi-Fi. Users find the relevant content to share and press a “soundwave-style barcode” on the display.
Social Media
Daniel Ek, co-founder and CEO of Spotify, discussed “what he called an artist-friendly streaming solution”. However, artists such as Gary Glitter and Lostprophets are still hidden from Spotify’s radio stations. In May 2018, Spotify attracted criticism for its “Hate Content & Hateful Conduct policy” that removed the music of R. A study has shown that record labels keep a high amount of the money earned from Spotify, and the CEO of Merlin Network, a representative body for over 10,000 independent labels, has also observed significant yearly growth rates in earnings from Spotify, while clarifying that Spotify pays labels, not artists. The free service tier has led to a variety of major album releases being delayed or withdrawn from the service.
Users can add tracks to a “Collection” section of the app, rather than adding them to a specific playlist. In April 2012, Spotify introduced a “Spotify Play Button”, an embeddable music player that can be added to blogs, websites, or social media profiles, that lets visitors listen to a specific song, playlist, or album without leaving the page. In November 2011, Spotify introduced a Spotify Apps service that made it possible for third-party developers to design applications that could be hosted within the Spotify computer software. In Spotify’s apps, music can be browsed or searched for via various parameters, such as artist, album, genre, playlist, or record label. Offline Music listening is possible on watchOS and more recently added to Google’s WearOS for those with premium subscriptions.
- The free service tier has led to a variety of major album releases being delayed or withdrawn from the service.
- Worldwide, 30,000 musicians have joined the organization UnionOfMusicians (UMAW).
- The feature was rolled out to a small number of US-based artists by invitation only.
- On 14 November 2018, the company announced 13 new markets in the MENA region, including the creation of a new Arabic hub and several playlists.
- Later that month, Spotify also acquired MightyTV, an app connected to television streaming services, including Netflix and HBO Go, that recommends content to users.
- On 3 July 2020, cybersecurity firm VPNMentor discovered a database containing 380 million individual records, including the logins and passwords of Spotify users.
- In 2008, just after launch, the company made a loss of 31.8 million Swedish kronor (US$4.4 million).
Spotify for Creators
- In April 2014, Spotify moved away from the peer-to-peer (P2P) system they had used to distribute music to users.
- Spotify had added social media-related features to its platform, especially to compete for ad revenue and to increase its media-related users.
- In April, Spotify announced a discounted entertainment bundle with video-on-demand provider Hulu, which included discounted rates for university students.
- The following November, the company began rolling out a web player, with a similar design to its computer programs, but without the requirement of any installation.
- The company also announced an expansion of its book catalogue to 250,000 books.
- In July 2025, a leak containing the listening data of several politicians, journalists, and businesspeople, titled the Panama Playlists, was released online.
- The feature is powered by lyrics providers Musixmatch and PetitLyrics ja (only in Japan).
In a further escalation of the dispute with Apple, on 13 March 2019, Spotify filed an antitrust complaint with the European Commission over frostybet casino unfair app store practices. Spotify released the first version of its Apple Watch app in November 2018, allowing playback control of the iPhone via the watch. Furthermore, he stated that “There is nothing in Apple’s conduct that ‘amounts to a violation of applicable antitrust laws.’ Far from it. … I would be happy to facilitate an expeditious review and approval of your app as soon as you provide us with something that is compliant with the App Store’s rules”. Listeners will be able to link their Spotify to ChatGPT, asking it to find anything from a specific playlist to a podcast topic. In May 2020, Spotify teamed up with ESPN and Netflix to curate podcasts around their Michael Jordan documentary The Last Dance, and in September, Spotify signed a deal with Chernin Entertainment to produce movies and TV shows.
Swedish labor disputes are also happening at Tesla and Klarna as of 2024update. Spotify recognizes trade unions at its US podcasting subsidiaries The Ringer and Spotify Studios since 2019. In December 2025, over 300 terabytes of files were scraped from Spotify’s servers and uploaded to Anna’s Archive, totalling 86 million songs uploaded from 2007 to July 2025 that account for 37% of all songs and 99.6% of all listens, as well as 256 million rows of song metadata. Spotify supports integration with DJ software, allowing DJs to mix with music streamed from the platform. The testing was very limited in nature and was only available on Spotify’s Android app in the US. Some artists included in this initial test phase were Steve Aoki and the Wombats.
Direct public offering
The WNYC Studios partnership brought various podcasts from WNYC to Spotify, including Note to Self, On the Media and Here’s the Thing. In October 2022, Spotify acquired the Dublin-based content moderation startup, Kinzen. In July 2022, Spotify acquired Heardle, a Wordle-inspired music trivia game, for an undisclosed amount; Heardle was shut down in May 2023. Armchair Expert announced on Instagram that the podcast would be available exclusively on Spotify beginning 1 July, saying they would continue to maintain the same creative control over the show after the move. In March 2021, Spotify acquired app developer Betty Labs and their live social audio app, Locker Room, On 12 May 2021. On 19 May 2020, Spotify acquired exclusive rights to stream the popular podcast The Joe Rogan Experience beginning in September of that year, under an agreement valued at around US$100 million (equivalent to $119,100,000 in 2024).
Spotify gets its content from major record labels as well as independent artists and pays copyright holders royalties for streaming music. In May 2023, Spotify removed tens of thousands of songs, roughly 7% of the tracks uploaded by the Boomy, due to suspected “artificial streaming”, the practice of using online bots to inflate the listening statistics. On October 6, 2025, Spotify announced a partnership with OpenAI to bring music and podcast recommendations inside ChatGPT, allowing Spotify users to discover and queue new music through conversations, rather than search. In March 2017, Spotify announced a partnership with the South by Southwest (SXSW) conference for 2017, presenting specific content in special playlists through an SXSW hub in Spotify’s apps. In December 2021, Spotify acquired Whooshkaa, a podcast tech company that develops specialized technology that allows radio broadcasters to easily turn their existing audio content into on-demand podcast programming.
Deezer: Music & Podcast Player
In February 2020, Spotify announced it would be featuring new songwriter pages and ‘written by’ playlists. In June 2017, Variety reported that Spotify would announce “Secret Genius”, a new initiative aimed at highlighting songwriters and producers, and the effect those people have on the music industry and the artists’ careers. On 1 July 2019, Spotify deprecated the program and announced plans to stop accepting direct uploads by the end of that month and eventually remove all content uploaded in this manner. Uploading was free and artists received 100% of the revenue from songs they uploaded; artists were able to control when their release went public. The feature was rolled out to a small number of US-based artists by invitation only. In September 2018, Spotify announced “Upload Beta”, allowing artists to upload directly to the platform instead of going through a distributor or record label.
This approach is not intended to raise fresh capital, but to let investors get their returns. The Financial Times reported in March 2017 that, as part of its efforts to renegotiate new licensing deals with music labels, Spotify and major record labels had agreed that Spotify would restrict some newly released albums to its Premium tier, with Spotify receiving a reduction in royalty fees to do so. In countries affected by the COVID-19 pandemic, Spotify registered a fall in users in late February, but it has seen a recovery. On 19 June 2018, XXXTentacion’s hit single “Sad!” broke Swift’s single-day streaming record, amassing 10.4 million streams the day after he was fatally shot in Florida. A month later, Spotify announced that “Lean On” by Major Lazer and DJ Snake featuring MØ was its most-streamed song of all time with over 525 million streams worldwide. Registrations surged following the release of the mobile service, leading Spotify to halt registration for the free service in September, returning the UK to an invitation-only policy.
If a song is “loved”, a custom radio channel will be created based on it, and when there are at least 15 of these songs, a “My Favourites” channel is unlocked. At launch, the skipping feature was not featured to “reinforce the feel of radio”, but it was quietly added later and with no limits. In October 2017, Spotify launched “Rise”, a program aimed at promoting emerging artists.